Thank you Uberflip for the opportunity to talk about digital transformation at the 2017 Content Experience. The event provided me with the opportunity to engage with some of today’s most brilliant marketing minds — it was an awesome couple of days! #conex17 It also gave me a chance to visit …more
People are talking about you. Right now. They’re saying good things, and not so good things. They’re making comments and asking questions. They may even be giving answers and advice on your behalf. But they’re most definitely talking about you. They’re posting comments on Facebook, Twitter, LinkedIn, and Tumblr. They’re …more
Happy customers are profitable customers, which will come as a surprise to exactly no one. So, how do we make customers happy? Two thousand years ago it was probably comped drinks at the gladiator semifinals, or bonus trireme miles on your Bank of Caeser bronze card. And while that may …more
Time to fire up the flux capacitor for another trip to the future. Or the past. Or maybe both, if you’re lucky (and, you are). In our previous installment, we talked about the emergence of MarTech, and the proliferation of marketing technology point solutions. Today, we’ll look at the three …more
For decades, science has teased us with the prospect of the flying car. As I sit in barely-crawling Seattle traffic (in a DeLorean, no less), I’ve often wished that science had delivered on this promise. Seriously, what could be better than zipping across airborne highways in a Mr. Fusion-powered DMC-12? …more
There’s nothing like a good dinner with a dozen of your favorite media people to foster a stimulating discussion about digital transformation, customer experience management, and the secret life of a modern CMO. It’s even better if that dinner is sponsored by your favorite marketing tech — Sprinklr. Carlos Dominguez …more
Seeing the word “odd” in a headline after an interview is generally a cause for alarm. But in this case, it’s a good thing. But, to be totally transparent, I took a big gulp of air before I clicked on the link to read the article, and I braced myself …more
I’m really looking forward to today’s talk at the Sprinklr Digital Transformation Summit — my keynote is TODAY at 9:30am at the Wild Horse Saloon … which is less “saloon” and more “concert venue with liquor.” The address is: 120 2nd Ave N, Nashville, TN 37201 Not sure how many people …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
Moderation is a virtue, so I’m told. But if you’re the type of person who devours an entire sleeve of Thin Mints in a single sitting, or fills up on free restaurant bread before the entree arrives, this post is for you. I recently presented an in-depth modern marketing overview …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. …more
Great podcast from my friend Ragy Thomas, CEO of Sprinklr. In this interview, on behalf of all people at large companies that …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be …more
I’ve been referring to this tweet from last November so often lately that I thought I might as well just post it …more
