Copernican Shift

These Lyrics Do Not Exist

I’m fully aware that any subjective analysis of music lyrics is fraught with danger. But hopefully we can all agree that there is great disparity in the quality, artistry, and virtue of modern song lyrics. Let’s face it, for every “imagine all the people, living life in peace” there’s an …more

What is Love?

Our Annual Sales Kick-off (ASKO) for Sprinklr is next week, and I couldn’t be more excited. Last year I got to roll out new branding, a new product line-up, new positioning, and new selling assets. Over the last year we’ve done a rev on our “Gold Deck” and updated the …more

Wait for It

“Good things come to those who wait,” said nobody while sitting on hold for 45 minutes randomly shouting “representative” at their phone in a futile effort to speak to a real human. Let’s face it, we don’t like to wait for anything. We’re busy, multi-tasking, impatient creatures who want it, …more

The 10 Best Brand Moments of the Decade

By Guest Blogger, Raoul Toi Over the past decade, the quality of campaigns across social media dramatically improved. Many brands took advantage of social media to create viral moments around a trend or event, and some created a marketing event that we’ll remember for years to come. Using Sprinklr data …more

Humanizing Campaigns to Achieve Marketing Goals

By Guest Blogger, Varalakshmi D How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with brand authenticity over the years revolves around these feelings. Brands want to tap into your feelings by creating humanizing marketing campaigns because emotion drives purchase decisions. Consumers with …more

Can you hear it? That’s the sound of great advertising!

In my previous post (The late great Marx Toys, Part II) I talked about how toys and toy advertising used to give kids a chance to play at being grown-ups. Well, nothing was better than pretending to be a race car driver! Like everyone I knew, my fascination with cars …more

The late, great Marx Toys, Part II

Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full of Marx Toys. They are remembered for inventing Rock’em Sock’em Robots (introduced in 1964) and its best-selling sporty Big Wheel tricycle, one of the most popular toys of the 1970s. In fact, …more

The Sprinklr Story

A little over a year ago I said “bye-bye” to both Microsoft and Seattle (previously) and started a new adventure at Sprinklr. If I were to summarize the last 16 months it would be: INTENSE. It’s exactly the kind of adventure I was looking for — with some amazing highs …more

It’s Geek Christmas: Mary Meeker Internet Trends Report 2019 UPDATED

The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth your time to read the full report (333 slides, but gripping reading) and watch her presentation at Code Conference 2019 (30 minutes, rapid fire). Ms Meeker’s Report is …more

NYU professor and Pivot co-host Scott Galloway | Code 2019

It’s that time of year — late Spring Internet prediction season. In the last flurry of big events before we head into the summer season, some of my favorite prognosticators share with us their vision of the future. Every year, Scott Galloway, an NYU professor and Kara Swisher’s Pivot co-host, …more