Copernican Shift

Ground Control to Major Matt Mason

Everyone has heard of G.I. Joe. Introduced by Hasbro in 1964, the movable fighting man was the original “action figure.” Not only does G.I. Joe exist today as a continually evolving toy, but he has made the leap into popular culture, featured in a slew of cartoons, books, and even …more

An Evening at the Waldorf

In December, 1978, Gourmet magazine published the heart-warming tale of Bud and Jean Ince. It’s a beautiful story but, sadly, online versions of the article are becoming difficult to find. There’s a Gourmet magazine archive that occasionally doesn’t work, and I fear this story may soon be lost forever (barring …more

The Joy of Work

Tell me if this has ever happened to you: you’re out with friends and you comment on your work situation. No, let’s be honest—you outright complain about your job, your company, or your manager. You’re mid-rant, really just warming up, and the person on the receiving end of your tirade …more

These Lyrics Do Not Exist

I’m fully aware that any subjective analysis of music lyrics is fraught with danger. But hopefully we can all agree that there is great disparity in the quality, artistry, and virtue of modern song lyrics. Let’s face it, for every “imagine all the people, living life in peace” there’s an …more

What is Love?

Our Annual Sales Kick-off (ASKO) for Sprinklr is next week, and I couldn’t be more excited. Last year I got to roll out new branding, a new product line-up, new positioning, and new selling assets. Over the last year we’ve done a rev on our “Gold Deck” and updated the …more

Wait for It

“Good things come to those who wait,” said nobody while sitting on hold for 45 minutes randomly shouting “representative” at their phone in a futile effort to speak to a real human. Let’s face it, we don’t like to wait for anything. We’re busy, multi-tasking, impatient creatures who want it, …more

The 10 Best Brand Moments of the Decade

By Guest Blogger, Raoul Toi Over the past decade, the quality of campaigns across social media dramatically improved. Many brands took advantage of social media to create viral moments around a trend or event, and some created a marketing event that we’ll remember for years to come. Using Sprinklr data …more

Humanizing Campaigns to Achieve Marketing Goals

By Guest Blogger, Varalakshmi D How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with brand authenticity over the years revolves around these feelings. Brands want to tap into your feelings by creating humanizing marketing campaigns because emotion drives purchase decisions. Consumers with …more

Can you hear it? That’s the sound of great advertising!

In my previous post (The late great Marx Toys, Part II) I talked about how toys and toy advertising used to give kids a chance to play at being grown-ups. Well, nothing was better than pretending to be a race car driver! Like everyone I knew, my fascination with cars …more

The late, great Marx Toys, Part II

Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full of Marx Toys. They are remembered for inventing Rock’em Sock’em Robots (introduced in 1964) and its best-selling sporty Big Wheel tricycle, one of the most popular toys of the 1970s. In fact, …more