In December, 1978, Gourmet magazine published the heart-warming tale of Bud and Jean Ince. It’s a beautiful story but, sadly, online versions of the article are becoming difficult to find. There’s a Gourmet magazine archive that occasionally doesn’t work, and I fear this story may soon be lost forever (barring …more
“Mr Jobs, you’re a bright and influential man … and it’s sad and clear on several accounts that you don’t know what you’re talking about…” begins the developer at the 1997 Apple WWDC. I don’t know if he continued with Apple or not, but if he didn’t he missed one …more
Thank you Uberflip for the opportunity to talk about digital transformation at the 2017 Content Experience. The event provided me with the opportunity to engage with some of today’s most brilliant marketing minds — it was an awesome couple of days! #conex17 It also gave me a chance to visit …more
We have a really amazing event coming up on November 1 in Chicago called Business Forward … and I’ll be speaking! This event is going to be LIT! Come join me in Chicago at Business Forward on November 1 — and take the next big step towards your next big …more
Here’s today’s Leo: “My only warning is that growth never compromises integrity, and I regard integrity as the heart and driving force of this agency.” — Leo Burnett I have this really cool CD collection called “Great Speeches of the 20th Century” and it features speeches of the great events …more
Here’s today’s Leo: “If you are writing about baloney, don’t try to make it Cornish hen because that is the worst kind of baloney there is. Just make it darned good baloney.” — Leo Burnett Speaking of darn good baloney, this is the best way I know how to sell …more
Here’s today’s Leo: “I listen to everybody and take notes. Particularly salesmen. They get close to people.” — Leo Burnett Leo Burnett was a constant advocate for customer intimacy — get to know your prospect like a friend so that you can have a natural conversation. In fact, the best …more
Here’s today’s Leo: “I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them — that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and …more
Here’s today’s Leo: “Before you can have a share of market, you must have a share of mind.” — Leo Burnett More McDonald’s ’70s magic. One massive cultural shift that has occurred over the last few decades (due to the admittedly awesome advent of cable and Internet streaming) is the …more
Here’s this week’s Leo: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: In …more
Here’s today’s Leo: “Half the pleasure of getting big, I think, is to thumb your nose at the indignity of getting dignified.” …more
Today’s the day! I’ll be speaking at 4:15pm today in AdWeek Europe in a speech titled “Marketing to the Future: A CMO’s …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
Technology innovation is radically transforming how businesses communicate, create and market their products and services, and engage with their customers. And of …more
Original Article Published on October 13, 2013, by Tim Moran, Editor In Chief, CMO.com: Link “How do we market to people who have Internet …more
Last year I had the privilege of speaking at the Internet Marketing Association’s IMPACT13 Conference in Las Vegas, where the theme was …more
We’re still at the early, quasi-fringy stage of 3D printing, but 3D printed toys are beginning to hit the market. There’s a …more
