I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, and orange before conference calls — but I’m a fan nonetheless. If you’re a CMO, or a marketer, you should be a fan too. Here’s why: Today, a third …more
Here’s this Sunday’s Leo: “Loss of humility can wreck our judgment. Smug complacency can put a roadblock in front of our progress.” — Leo BurnettWhen to Take My Name Off the Door — A speech Leo Burnett delivered to employees at the company’s annual breakfast meeting in 1967 (from “100 LEO’S — Wit …more
Here’s this Sunday’s Leo: “To swear off making mistakes is very easy. All you have to do is swear off having ideas.” — Leo Burnett The Apple Story (from “100 LEO’S — Wit & Wisdom from Leo Burnett“, a collection of 100 quotes from Leo Burnett, one of the Advertising …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be true in a general, fake-Internet quote-y kind of way, it’s clear that the fake-Internet quoting Einstein didn’t work in a modern marketing department. Because, things are not staying …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One of the most rewarding professional relationships of my career was with @AlisonTintle who is now Creative Director at VML Seattle. Alison is a fantastic CD — whip smart and …more
I’ve been referring to this tweet from last November so often lately that I thought I might as well just post it here on Copernican Shift. Politics aside — and if you follow me you should have a pretty good idea of my politics — this is an amazing modern …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of business history? Say, the TV industry in the ’50s, aerospace in the ’60s, or — of course — the great Bedazzler revolution of the ’70s? Well, if you’re in marketing I …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes of YouTube videos. In this episode, we’ll look at the freewheeling, skinny-tied, martini-infused 1950s Mad Men era of advertising history. A time when the data-driven, revenue marketing discipline of …more
Engineers often like to say that they innovate by standing on the shoulders of the giants who came before them, and the same is true of advertising (even if we rarely like to admit it). In this episode of “The Wonderful World of Marketing,” I start to delve into the …more
January is always one of my favorite months of the year because we do something at Microsoft call Mid-year Review (or MYR to the acronymnically inclined) which is a globally run business review of all subsidiaries that is sort of a cross between a root canal and a pep talk. …more
This holiday season there is much for us to be thankful for and to celebrate across the Company: The successful launch of …more
Darth Vader Yule Log Five Hours: Cuddle up with your loved ones and bask in the warming glow of this five-hour Darth …more
OK, this might be a bit Kool-Aidy … but ’tis the season and all! As part of a very cool training program …more
What a year — two beautiful daughters, a successful wife, and a happy life. After 25 years, I finally became an American, …more
Ah, my favorite thing about this time of year — Charlie Brown animated specials and the holidays, with home runs on Hallowe’en; …more
This is my first Thanksgiving as an American, and to celebrate I’d like to roll out a little American Thanksgiving history! Thanksgiving …more
Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about …more
Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the …more
#murica Final citizenship interview is now 19 days away — September 23 — and I’m going to post 5 questions a day …more
#murica How incredibly exciting! My lifelong dream of becoming an American is *about to come true*. Our final citizenship interview is 20 …more
What an amazing summer! To top it off, I got a chance to record a new set of “Summer Edition” Wonderful World …more
In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow …more
GREAT ARTICLE by Nadim Hossain on “Why Marketing is Eating Sales”: Link We live in a mobile-first world where mobility references the …more
Over the last two years I’ve had the great fortune to get coaching from Dr Michael Gervais as part of the high-performance …more
Here’s an oldie but a goodie — David Ogilvy talking about the power of Direct Response versus general brand advertising. What he …more
I’m excited to be at WPC 2015, and I’m just about to head over to the room for today’s speech. The title …more
Hands down my favorite show on TV these days (with the … sniff … demise of Mad Men) is Halt and Catch …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
