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The Wonderful World of Marketing Episode 16: Archimedes and the “Eureka Moment”

Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about Archimedes … someone who definitely needs more online profile! Archimedes may be the greatest mathematician of *all time*; although he’s constantly dwarfed by Aristotle, who basically got *everything …more

GE Healthcare — Marketing Automation Transformation Video Case Study

In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow and outperform in today’s competitive marketplace: Link During more than 50 analyst sessions, Sirius showcased their most recent, cutting-edge research and insights, introduced new models and frameworks. The …more

Space Race 2.0

We live in amazing times. Sneaking up on us without most people noticing, we are in the midst of a second Space …more