I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
Today’s the day! I’ll be speaking at 4:15pm today in AdWeek Europe in a speech titled “Marketing to the Future: A CMO’s roadmap to Digital Transformation”: Link I’ll be talking about the situation CMOs find themselves in today … why that’s pretty normal at this stage in any innovation cycle …more
The Millennium Tower is sinking. Literally sinking in the soft, San Francisco subsoil. As of a few months ago it had sunk 16 inches. And if that weren’t bad enough, it’s also leaning six inches off center. The wealthy (and litigious) residents are understandably frustrated. Engineers have warned that plumbing …more
There’s a strange and wonderful room in the Salvador Dali Museum in Figueres, Catalonia, Spain (actually, they’re all strange, but this one is even more so). The room consists of a wooden floor, some unusual artwork hanging on the wall, a puffy red sofa, an oddly-curtained archway and a globular …more
Moderation is a virtue, so I’m told. But if you’re the type of person who devours an entire sleeve of Thin Mints in a single sitting, or fills up on free restaurant bread before the entree arrives, this post is for you. I recently presented an in-depth modern marketing overview …more
Here’s a quick interview on NPR with Paul Oyer, a Stanford economist and the author of “Everything I Ever Needed To Know About Economics, I Learned From Online Dating:” Link They discuss “thick” and “thin” markets, and the need for a “thick” market in order to achieve success. I’ve often …more
Up until now, there have been exactly three reasons to visit Nashville: great music, hot chicken, and buy-one-get-two-free cowboy boots. Well now there’s a fourth reason: The Sprinklr Digital Transformation Summit. My infatuation with Sprinklr is no secret. And, if you read this blog or watch any of my videos, …more
Imagine if you had decided to stop learning when you were nine years old. You would know how to ride a bike, but you wouldn’t be able to drive a car. You could read The Cat in the Hat but would struggle with The Catcher in the Rye. You could …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. When we left off in Part 1, your intrepid CMO was regaling you with esoteric theories about MarTech complexity, driving revenue, and the evolution to a true customer-centric …more
Great podcast from my friend Ragy Thomas, CEO of Sprinklr. In this interview, on behalf of all people at large companies that deeply care about their customer, Ragy is “declaring war” on the 5 common enemies of customer engagement: Disjointed Data; Siloed Teams; Disparate Processes; Point Solution Tools; and Unintelligent …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be …more
I’ve been referring to this tweet from last November so often lately that I thought I might as well just post it …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes …more
Engineers often like to say that they innovate by standing on the shoulders of the giants who came before them, and the …more
Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about …more
Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the …more
What an amazing summer! To top it off, I got a chance to record a new set of “Summer Edition” Wonderful World …more
In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow …more
GREAT ARTICLE by Nadim Hossain on “Why Marketing is Eating Sales”: Link We live in a mobile-first world where mobility references the …more
Over the last two years I’ve had the great fortune to get coaching from Dr Michael Gervais as part of the high-performance …more
I’m excited to be at WPC 2015, and I’m just about to head over to the room for today’s speech. The title …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
Always be suggestion selling! Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia …more
Apportals rock! Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia World Congress …more
Smells like victory. Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia World …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
This great article from McKinsey & Company title “The dawn of marketing’s new golden age” is a must read: Link It’s a …more
