Up until now, there have been exactly three reasons to visit Nashville: great music, hot chicken, and buy-one-get-two-free cowboy boots. Well now there’s a fourth reason: The Sprinklr Digital Transformation Summit. My infatuation with Sprinklr is no secret. And, if you read this blog or watch any of my videos, …more
Imagine if you had decided to stop learning when you were nine years old. You would know how to ride a bike, but you wouldn’t be able to drive a car. You could read The Cat in the Hat but would struggle with The Catcher in the Rye. You could …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. When we left off in Part 1, your intrepid CMO was regaling you with esoteric theories about MarTech complexity, driving revenue, and the evolution to a true customer-centric …more
Great podcast from my friend Ragy Thomas, CEO of Sprinklr. In this interview, on behalf of all people at large companies that deeply care about their customer, Ragy is “declaring war” on the 5 common enemies of customer engagement: Disjointed Data; Siloed Teams; Disparate Processes; Point Solution Tools; and Unintelligent …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, and orange before conference calls — but I’m a fan nonetheless. If you’re a CMO, or a marketer, you should be a fan too. Here’s why: Today, a third …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be true in a general, fake-Internet quote-y kind of way, it’s clear that the fake-Internet quoting Einstein didn’t work in a modern marketing department. Because, things are not staying …more
I’ve been referring to this tweet from last November so often lately that I thought I might as well just post it here on Copernican Shift. Politics aside — and if you follow me you should have a pretty good idea of my politics — this is an amazing modern …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of business history? Say, the TV industry in the ’50s, aerospace in the ’60s, or — of course — the great Bedazzler revolution of the ’70s? Well, if you’re in marketing I …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes of YouTube videos. In this episode, we’ll look at the freewheeling, skinny-tied, martini-infused 1950s Mad Men era of advertising history. A time when the data-driven, revenue marketing discipline of …more
Engineers often like to say that they innovate by standing on the shoulders of the giants who came before them, and the same is true of advertising (even if we rarely like to admit it). In this episode of “The Wonderful World of Marketing,” I start to delve into the …more
Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about …more
Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the …more
What an amazing summer! To top it off, I got a chance to record a new set of “Summer Edition” Wonderful World …more
In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow …more
GREAT ARTICLE by Nadim Hossain on “Why Marketing is Eating Sales”: Link We live in a mobile-first world where mobility references the …more
Over the last two years I’ve had the great fortune to get coaching from Dr Michael Gervais as part of the high-performance …more
I’m excited to be at WPC 2015, and I’m just about to head over to the room for today’s speech. The title …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
Always be suggestion selling! Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia …more
Apportals rock! Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia World Congress …more
Smells like victory. Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia World …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
This great article from McKinsey & Company title “The dawn of marketing’s new golden age” is a must read: Link It’s a …more
Wow oh wow, would I ever love to get my hands on this — it’s called “The Story of Disneyland — an …more
This is a really sweet piece of viral content from IKEA that plays nicely on a modern obsessions and simultaneously reinforces the …more
It was just a few weeks ago on August 21, 2014 when I waxed nostalgic about the great old days of Saturday …more
The ALS Ice Bucket Challenge is winding down as the summer phenom of 2014. It was a great run — raising tons …more
Ah yes, the day after Labor Day — one of my favorite times of the year. It’s the start of the work …more
Since I started at Microsoft in 2006, I have always opted for Braille on my business card, which spells out my name …more
