First things first. It’s not really social distancing. During the forced separations that nearly 90% of us are currently experiencing, the last thing we want to do is socially separate. Social non-distancing is more important than ever. Connections with my family, friends, and coworkers are about the only thing keeping …more
The customer experience (CX) has never been more important. To underscore that rather obvious statement, I’m going to point you to a recent McKinsey & Company article entitled: Adapting customer experience in the time of coronavirus. I’m also going out on a limb and calling this a mandatory read. Not …more
Business leaders must begin to plan how the coronavirus will permanently impact their organizations in the future.
As SARS-CoV-2 continues its rampage across the globe, businesses are hurting. Global markets have taken a hit. The U.S unemployment rate jumped to levels never seen before, and will likely get worse before it gets better. There’s no way to sugar coat this — the economic news looks bleak. Unless …more
In my blog post from March 18 I promised to follow up with additional posts about how Sprinklr customers have embraced modern channels. True to my word, here’s a look at Grab, Southeast Asia’s largest mobile technology company. In 2018, Grab acquired Uber’s Southeast Asia business. They’ve continued to expand …more
I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies even in the midst of a global crisis. As a business manager, COVID-19 is almost certainly impacting your marketing, social media engagement, and customer care strategies. Many of you are …more
Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their brand, and of brand communication. During a crisis, brand communication becomes even more important—so important that it is, quite possibly, a matter of life and death. Since the …more
The standard pitch for a buddy movie goes something like this: two mismatched protagonists come together to create a unique bond. Think Butch and Sundance, Harold and Kumar, The Blues Brothers, or Romy and Michelle. In each film, the sum of the two together is far greater than the individual …more
Humor in advertising can be extremely effective if it hits the right note at the right time. Of course, the inverse to this statement is also true: humor can be risky if it misses the mark. It’s hard to get it right. It’s also hard hard to stand out in today’s …more
Everyone has heard of G.I. Joe. Introduced by Hasbro in 1964, the movable fighting man was the original “action figure.” Not only does G.I. Joe exist today as a continually evolving toy, but he has made the leap into popular culture, featured in a slew of cartoons, books, and even …more
In December, 1978, Gourmet magazine published the heart-warming tale of Bud and Jean Ince. It’s a beautiful story but, sadly, online versions …more
I’m fully aware that any subjective analysis of music lyrics is fraught with danger. But hopefully we can all agree that there …more
“Good things come to those who wait,” said nobody while sitting on hold for 45 minutes randomly shouting “representative” at their phone …more
By Guest Blogger, Raoul Toi Over the past decade, the quality of campaigns across social media dramatically improved. Many brands took advantage …more
By Guest Blogger, Varalakshmi D How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with …more
In my previous post (The late great Marx Toys, Part II) I talked about how toys and toy advertising used to give …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
A little over a year ago I said “bye-bye” to both Microsoft and Seattle (previously) and started a new adventure at Sprinklr. …more
The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth …more
It’s that time of year — late Spring Internet prediction season. In the last flurry of big events before we head into …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
I’ll be speaking at Social Media Week in NYC tomorrow (Tuesday, April 30, 2019) and I’m looking forward to delivering a talk …more
“Mr Jobs, you’re a bright and influential man … and it’s sad and clear on several accounts that you don’t know what …more
Super bummed this morning — woke up to an obituary for Jane Maas, one of my advertising heroes. I’d actually messaged her …more
Today is a very special day at copernicanshift.com. I have been waiting for YEARS for someone to post “What is a …more
It was 2006 — the housing crisis wasn’t on anyone’s radar … the iPhone had just been launched … and George Bush …more
There is a fantastic article by Leah Hardy in The Telegraph from last summer (July 2, 2017) titled Why women of 40 and 50 …more
Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a …more
Now that the Millennials have started getting married, having babies, and buying houses they’re a lot less interesting. So, we can all …more
I just read the most interesting book! It’s called A Colorful Way of Living: How to Be More, Create More, Do More …more
