Marketing Archives - Page 3 of 8

Days of Future Past: A Rare Look at Predictions

Bill Gates once said that “we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” I’d agree. But what about the next hundred? Thanks to French artist Jean-Marc Côté (and others), we have the beginnings of …more

How Coronavirus Has Disrupted Retail

The New Choluteca Bridge in Honduras was built to last. Completed in 1998, the designers of the bridge wanted to make sure it would survive the hurricanes that frequently battered the region. No sooner had they finished than Hurricane Mitch swept across Honduras, dumping up to 75 inches of rain …more

It’s Funny Because it’s True

Tom Fishburne is the king of marketing humor. And while that’s a bit like being the richest person in Monopoly, it’s still something. (At least better than being the poorest person in Monopoly.) Monopoly comparisons aside, Marketoonist should be on your daily website bucket list. Tom is brilliant, and has …more

The Lighter Side of Social Distancing

First things first. It’s not really social distancing. During the forced separations that nearly 90% of us are currently experiencing, the last thing we want to do is socially separate. Social non-distancing is more important than ever. Connections with my family, friends, and coworkers are about the only thing keeping …more

Customer Care and Coronavirus

The customer experience (CX) has never been more important. To underscore that rather obvious statement, I’m going to point you to a recent McKinsey & Company article entitled: Adapting customer experience in the time of coronavirus. I’m also going out on a limb and calling this a mandatory read. Not …more

Beyond Coronavirus

Business leaders must begin to plan how the coronavirus will permanently impact their organizations in the future.

How Grab is Using Modern Channels to Engage Customers

In my blog post from March 18 I promised to follow up with additional posts about how Sprinklr customers have embraced modern channels. True to my word, here’s a look at Grab, Southeast Asia’s largest mobile technology company. In 2018, Grab acquired Uber’s Southeast Asia business. They’ve continued to expand …more

Modern Marketing and the Coronavirus

I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies even in the midst of a global crisis. As a business manager, COVID-19 is almost certainly impacting your marketing, social media engagement, and customer care strategies. Many of you are …more

Managing Brand Communication During COVID-19

Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their brand, and of brand communication. During a crisis, brand communication becomes even more important—so important that it is, quite possibly, a matter of life and death. Since the …more