It’s P&G week on Copernican Shift! My last boss at P&G was Bob Mcdonald — he eventually became Chairman, President, and CEO of P&G Worldwide, and retired last year. I remember one particular career discussion with Bob — as I was wrestling with leaving P&G and pursuing my passion in computing — when …more
One of the greatest gifts that management can give to a team is the gift of consistency — the team needs to know what you want to see, and how you want to see it. P&G has mastered this principle, and used it to become the largest packaged goods company …more
A number of people have asked me, “Do you know that there’s a statue of Copernicus is Warsaw?” Why, yes i do! It’s quite a famous sculpture — the Nicolaus Copernicus Monument in Warsaw is one of the Polish capital’s notable landmarks. It stands before the Staszic Palace, the seat …more
For the first time since e-mail invented, we need to start assuming a mobile audience for our e-mails instead of a desktop audience. Three big ideas: In my experience, here are the top three things we should do to make our e-mails more mobile-friendly: 1. Use a mobile-friendly physical layout. …more
In this episode I talk about the tremendous customer-centric Copernican Shift that the Ford Motor Company made in order to successfully design and market the Mustang — the most successful car in history with 50 years of continuous production and 1MM vehicles manufactured in year 1 of production. Today, the …more
Inline below is a quick primer on Marketing Automation. This post reviews: What is Marketing Automation Benefits of Marketing Automation How Marketing Automation works As well, there are a series of publications from Marketo that are longer, but super interesting, reads. If you review the note below and read the Marketo …more
Have a safe Memorial Day everyone – and remember our troops. In its first 100 years of existence, over 683,000 Americans lost their lives, with the Civil War accounting for 623,026 of that total (91.2%). Comparatively, in the next 100 years, a further 626,000 Americans died through two World Wars …more
In this episode of my continuing YouTube series on marketing I pontificate on the question of “What is a Copernican Shift?” Those with keen eyes and a good understanding of my influences will quickly recognize the background image…
Yep, it’s that time of year — the countdown to Christmas is on, and the rush to buy for the season of giving is underway! One of my favorite things about Christmas is the custom of wrapping, which is a wonderful play on human psychology. What’s in here? What does …more
In most industries, there are “three windows” on your device — your mail client; your Web browser; and your LOB app. Except for marketers — for years we have had to live in a patchwork world with multiple LOB apps and systems. Not anymore … at least, not for long. …more
At Disney’s D23 Expo last summer there was a fantastic exhibit area celebrating 60 years of Imagineering. Inside that exhibit was a …more
I recently had the privilege of hearing Clayton Christensen, Harvard Business School professor and bestselling author and business consultant, speak at PRISM. …more
Originally published on Microsoft For Work on April 18, 2014. To execute the most effective marketing strategy for your business, you need …more
As noted by the Seattle Times, Pike Place Market is setting up a new satellite Farmer’s Market on Tuesdays at the Microsoft Commons …more
The New York Times Dialect Survey was the site’s most popular post of 2013. The data behind it is based on the …more
Originally published on March 19, 2014 here: Microsoft News. In March, 2014, Microsoft announced that “Project Spark” beta program is extending onto Xbox One. Microsoft …more
Original article published here. A small, covert team of engineers at Microsoft cast aside suggestions that the company spend US$60 million to …more
Heritage, much-loved and foolproof handset brought back from the ashes with powerful PureView imaging capabilities. Initially released in the year 2000, the …more
I believe that one of the addictive qualities of car ownership is the endless hackability of a vehicle. As proof in point, …more
Original article published on Microsoft for Work on March 17, 2014. Leaders in every industry must pay attention to disruptions. Professor Michio …more
Originally published on Microsoft for Work on March 18, 2014. In his new book, Absolute Value, Stanford Professor Itamar Simonson sets up …more
My friend and former business partner (dotedu/OpenCola), Cory Doctorow has an audiobook in the latest Humble Ebook Bundle, which includes a collection of …more
Microsoft Research originally published this article on March 18, 2014: Link Leslie Lamport first began dabbling in computers while he was still in …more
I’m excited to be able to experience the Magic of TED at the TED2014 Executive Briefing tomorrow in Vancouver, Canada. WHEN: Thursday, …more
Referral Candy recently published a story on their blog entitled, “How Referrals Built the Dropbox Empire” detailing the incredible results Dropbox has experienced …more
From BoingBoing – Mary Blair is my favorite artist of all time, in a gorgeous retrospective at the amazing The Walt Disney …more
Here we are after our presentation at the SharePoint Conference 2014 in Las Vegas last week. It was a great event for …more
We had fun at the SharePoint Conference 2014 in Las Vegas last week, talking to customers and partners who are doing some …more
As a car fanatic, I love this story and the sophistication of what it takes to be a winning team. This story …more
An interesting story was published today on the Harvard Business Review Blog, called The Irresistible Power of Storytelling as a Strategic Business …more
