Content Marketing in 2014
The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets, according to the following Uberflip infographic.
As more people turn to their digital devices for content, companies will be producing not just more content—but better content.
“Brands will step up their game by integrating great journalism and storytelling into their strategies,” states Uberflip.
Companies are also focusing on providing content for all screens. That’s because by 2017 87% of Internet-connected devices are expected to be smartphones and tablets.
Moreover, 58% of B2B marketers and 60% of B2C marketers plan to increase their content marketing budget over the next 12 months.