Scott Golder Makes Big Data Fun

The New York Times Dialect Survey was the site’s most popular post of 2013. The data behind it is based on the extensive research of Scott Golder and his team in the early 2000s, and Scott discusses how things have changed in the ten years since he conducted his research—including how easy it is for businesses to take advantage of advances in data collection and collation.

Scott Golder, speaks to Jason Baick, Senior Product Marketing Manager, BI and Big Data at Microsoft. Scott is the Staff Sociologist and Data Scientist at Context Relevant, and discusses the ways in which collecting and using big data have changed over the last ten years, lowering the barrier to entry for businesses looking to gain access to data insights.