Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the industry-wide conversion to services sales (versus license sales). Marketing is changing faster than any profession today; and many marketing teams are adding new capabilities, such as marketing automation; …more
Check out this fantastic new promo video for Chick Flick the Musical, now on the Tubes of the InterWeb and tracking to more than 400 views already! The video features commentary from Director Mary Catherine Burke; Choreographer Tiffany Hollier; and Writer Suzy Conn. They’re all fantastic — the camera loves …more
I’m looking forward to seeing the next version of CHICK FLICK THE MUSICAL at the Millbrook Playhouse in Mill Hall, PA. Running October 9th, 10th, 11th, and 12th; this is the latest workshop edition of the show, but now at a great theatre. Many thanks to Artistic Director David Leidholdt at Millbrook for his support. …more
The ALS Ice Bucket Challenge is winding down as the summer phenom of 2014. It was a great run — raising tons of money for ALS research (an amazing $112MM as of the latest count); and standing forever as an excellent example of how to leverage social media. Time to roll out …more
My daughter Myrna was wandering the streets of Paris last night, and she happened across a DeLorean Time Machine. I didn’t know how to tell her that I had been surreptitiously following her around through the space-time continuum, so I pretended that it must be a vehicle owned by one …more
Microsoft’s first homepage, full of Internet-y, Superhighway-ish; Tube-y; Worldwide-y goodness … launched 20 years ago TODAY: Link There’s a great article on Microsoft.com tracing the evolution of Microsoft.com — consistently one of the top 10 Web sites on the Web since its launch: Link In 1994, there was no World …more
A little July 4th treat for all you Mitzi Gaynor fans out there — you know who you are! I can only imagine how Mitzi delivered her own special version of “Little Orphan Annie”…
July 4 is the special day where we celebrate our victory over the alien invaders who attempted to ravage the planet in 1996: Link These aliens were a race of sapient, spacefaring creatures who travel from planet to planet like a galactic swarm of locusts, devouring each world’s natural resources …more
Today’s update from Fiji was co-written by Sofia and Owen: Bright and early at 7am, we were awoken by the wonderful Lindsay Graff and Austin Seay, who were wearing matching amazing shark shirts. While some of us called home, others ate breakfast out on the porch in the sun. Next, …more
Originally published on Microsoft for Work on March 18, 2014. In his new book, Absolute Value, Stanford Professor Itamar Simonson sets up the question: what does it mean when the traditional notions of marketing don’t stand up in 21st century? In doing so, he reveals what really influences customers today …more
Referral Candy recently published a story on their blog entitled, “How Referrals Built the Dropbox Empire” detailing the incredible results Dropbox has experienced …more
Here we are after our presentation at the SharePoint Conference 2014 in Las Vegas last week. It was a great event for …more
We had fun at the SharePoint Conference 2014 in Las Vegas last week, talking to customers and partners who are doing some …more
Originally published on MSFT for Work: 12 Feb 2014 9:56 PM As business intelligence tools become more accessible to the consumer, more individuals …more
How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data …more
I thought this post from George Takei managed to nicely capture the tradition of the holiday and marry it with the gestalt …more
