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Grad Conn

Happy Birthday Mr Wunderman

Today is Lester Wunderman‘s birthday (June 22, 1920). Mr Wunderman is arguably one of the greatest marketing geniuses of our time. He is widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, and loyalty rewards programs. He identified, named, and …more

Marilyn Perfection

I was doing some image searches on fashion and ran across this old favorite of mine … I hadn’t seen it in …more

ZDNet: The Endangered CMO

There’s nothing like a good dinner with a dozen of your favorite media people to foster a stimulating discussion about digital transformation, …more