What does a 100-year-old chemical company know about social marketing and customer experience? A lot, actually. Rust-Oleum is using modern channels to predict color trends and micro-market to crafters and DIYers around the world. We paint the town red in today’s episode. See all Copernican Shift podcastsThe Copernican Shift on …more
Every year, Sprinklr partners with Forbes and LinkedIn to present a list of the World’s Most Influential CMOs. And every year I get questions about how the list was curated and ranked. In this episode, we’ll look at the process and criteria for building the list, along with some thoughts …more
Science fiction, collectible toys, and a frictionless online shopping come together to create a customer experience perfect storm — in a good way. In today’s episode we look at how Shopify is removing online shopping barriers to make it easier to succumb to impulse purchases. Because who doesn’t need a …more
You know you need to accelerate your digital transformation. You know you need to embrace modern channels in order to be able to connect with your customer and prospects. In episode #6 I gave you three steps for getting started. Here are three more to keep you going. See all …more
As the US election inches toward resolution, we take a look at political marketing, polling, focus groups, and why your B2B marketing absolutely must focus on value. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT All right, welcome to a special edition of the CXM Experience. …more
In today’s episode we take a road trip from New York to Florida as we look at how customer experience can impact the perceived quality of a product. It’s a story about trust, semi-autonomous cars, and dog treats. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT …more
Part 3 of our Listen, Learn, Love trilogy. Listening to your customers is great. And learning from those insights is even better. But in order to show your customers you really love them, you need to take action on what you’ve learned. It’s a fundamental shift in how companies engage …more
Part 2 of our Listen, Learn, Love trilogy. There are now over 4 billion people using social media. And those billions of people represent a goldmine of unbiased, unfiltered data you can learn from… if you have a powerful enough AI to help. Today we talk about the potential of …more
Customer experience is the new brand, and in a world where everything is moving online, customer experience has become strategically critical for all organizations, large and small. Welcome to the CXM Experience, a new podcast series where I’ll be featuring tips, insights, and strategies to help you delight your customers …more
That’s right. A full week to celebrate customer service. And, why not? There’s a National Split Pea Soup Week (second week of November) and a National Postcard Week (first week of May). So why not customer service? After all, not everyone eats split pea soup. And postcards are cool, but …more
In December, 1978, Gourmet magazine published the heart-warming tale of Bud and Jean Ince. It’s a beautiful story but, sadly, online versions …more
By Guest Blogger, Varalakshmi D How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
Today is a very special day at copernicanshift.com. I have been waiting for YEARS for someone to post “What is a …more
I was doing some image searches on fashion and ran across this old favorite of mine … I hadn’t seen it in …more
Here’s today’s Leo: “Anyone who thinks that people who can be fooled or pushed around has an inaccurate and pretty low estimate …more
Here’s today’s Leo: “I like to look on our own shop as a kind of barefoot agency which is mentally always trying to …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about …more
Here’s today’s Leo: “If you can’t make a good ad in Chicago, you can’t make one anywhere.” — Leo Burnett In The …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One …more
Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the …more
It’s not very often that we get to watch the birth of a new category, so when it happens it’s worth mentioning. …more
I recently had the privilege of hearing Clayton Christensen, Harvard Business School professor and bestselling author and business consultant, speak at PRISM. …more
Referral Candy recently published a story on their blog entitled, “How Referrals Built the Dropbox Empire” detailing the incredible results Dropbox has experienced …more
How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data …more
Original article published on BizTech on 1/1/14. By using its cloud services and software tools internally, Microsoft energizes its sales force and shows …more
