Search results for: "cross sell", Page 2

As marketers, we’re torn between… let’s call it the brain and the body. The brain is all the data, knowledge, and information we have access to. The body is the action — actually doing something with this data that improves the customer experience. Joshua Nafman, global director of digital & …more

Organizational silos hurt your business, and disrupt your customer experience. Ryan Bonnici, CMO at Whereby, talks with me about how crystal clear alignment can prevent problems before they arise, ultimately driving growth and smoothing out those customer experience bumps. Ryan is a passionate senior executive leader with fortified marketing and …more

I’ve never met a CMO who isn’t resource constrained. Whether you’re a startup, or a Fortune 500 company, we’re all being asked to do more with less. Today, Gtmhub CMO Jeremy Epstein shares his unique perspectives on being a CMO at early-stage startups. We talk about how building communities of …more

Smart brands are moving beyond social listening and are using modern channels to drive revenue growth. To that end, you need more than community managers, you need a real social strategy, backed by actionable data. Today we’re (almost) live from Ecuador with Julio Silva to talk about the future of …more

Success in CXM requires people, process, and technology. You need people who embrace a customer-first mindset, and a culture that encourages it. You need playbooks that encapsulate your CXM process. And you need technology to make it all work. That’s where we can look to the healthcare industry. They’ve gone …more

Really. Today I talk with David Feinberg, Senior VP and CMO for the Mount Sinai Health System, about the role of marketing in healthcare, where helping people get access to the care they need can literally be lifesaving. It’s a remarkable look at the power of a marketing mission. David …more

Feeling burned out? You’re certainly not alone. A recent Harvard Business Review study found that 89% of us said work life was getting worse, and 85% said their overall well-being had declined. But help is on the way. Today, in our regular Monday morning “Breath Yogi” series, Neha Saxena describes …more

As marketers, we’re tasked with representing our customers. That’s why it’s important to consistently add value to the customer experience. Jodie Sangster, CMO for IBM Australia / New Zealand, steps us through this customer value obligation. Plus, we talk about data-driven marketing, discover a brilliant idea for breaking down organizational …more

A special treat today as we revisit one of our most popular episodes. And it’s popular for good reason. Conversational Commerce is set to become the “next big thing” — enabling shoppers and sellers to transact directly through chat or social media. It’s a way to meet your customers where …more