Growth is top of mind for every business. Fortunately, modern channels can help drive that growth, in more ways than you can imagine. Today, Michael Crosse and Amanda Sternquist of HGS Digital break down the ROI of digital customer transformation, the magic of customer experiences, and the hidden costs of …more
Breathing, communication, category design, and visionaries. It’s a star-studded guest extravaganza this week on the CXM Experience. Episode #110: Monday Mornings with the Breath YogiIt’s Monday. That means it’s time to slow down and enjoy some breathing exercises with our very own Neha Saxena, the Breath Yogi. And, as a …more
I’ve never met a CMO who isn’t resource constrained. Whether you’re a startup, or a Fortune 500 company, we’re all being asked to do more with less. Today, Gtmhub CMO Jeremy Epstein shares his unique perspectives on being a CMO at early-stage startups. We talk about how building communities of …more
We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off with a look at workplace burnout, and some tips to manage it. Then it’s a couple of episodes about marketing in healthcare, and what we can learn from healthcare …more
We spanned the globe this week, from India to Australia (with a brief stop in Cincinnati along the way). We started slow (intentionally) on Monday with a guided breathing exercise led by our very own Neha Saxena (aka, the Breath Yogi). Really, the perfect way to start the week. Then …more
A special treat today as we revisit one of our most popular episodes. And it’s popular for good reason. Conversational Commerce is set to become the “next big thing” — enabling shoppers and sellers to transact directly through chat or social media. It’s a way to meet your customers where …more
Every breath you take. We started the week with three episodes with Neha Saxena, also known as The Breath Yogi. Neha shared stories about her remarkable journey from India to the North Carolina, and taught us a little bit about the benefits of proper breathing. And the best part? Neha …more
Today we welcome Neha Saxena, aka, The Breath Yogi, as we launch a (semi) regular Monday feature on mindfulness. But before we do that, we’re going to take a few episodes to get to know Neha, including the movie-worthy twists and turns, coincidences, and fate that brought her from a …more
Monday was International Women’s Day, and we celebrated in style with a two-part interview with Sepi Saidi, founder and CEO at SEPI, Inc. Sepi is thoughtful, informative, and inspiring. If you missed it the first time around, now is your chance to catch up. Then it’s another quick visit to …more
If you’ve been listening to The CXM Experience podcasts, you’ll remember my recent episode about QAnon, and my bold prediction that Donald Trump would not in fact be re-inaugurated as president. Turns out I was exactly right, which probably doesn’t surprise you (although it almost certainly did surprise a shockingly-large …more
The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved …more
Self-interest has gotten a bad rap. It’s too often confused with “selfishness,” but they’re not really the same thing. Rational, aligned self-interest …more
Your community managers are a critical piece of your social media efforts; they’re the nexus between your customers and your brand. Today …more
What does it mean to view your experience selling and experience marketing efforts through an industry lens? How can you redefine the …more
Will we ever fully return to live, in-person conferences when COVID is finally over? Sprinklr just wrapped up our annual sales conference …more
It’s “Mass 1:1 Marketing Week” on the CXM Experience. Four straight days where we explore this unique convergence of mass reach, with …more
Want to exceed your revenue goals? I thought so. Today we talk with Jon Hyman, cofounder and chief technology officer at Braze, …more
Now that you’ve discovered the billions of conversations, and used AI to classify them into something you can act on — it’s …more
It’s recipe week on the CXM Experience. Well, not really. But for some reason our exploration of customer experiences did take a …more
We start with a fascinating discussion with Mitchell Osak about the emerging cannabis industry and how they’re building a new brand category …more
This week, we finish off our 9-part series on the Digital Customer-First Transformation System. Then it’s a quick look at the power …more
Let’s face it, e-commerce hasn’t really changed much during the last decade or so. Until now. Conversational Commerce is set to become …more
How do you get prospects to engage with you— before they engage with you? If you’re relying solely on email or content …more
Now that you understand the Digital Customer-First Transformation System, it’s time to put it all together. The Reference Architecture Model helps you …more
This week kicked off with Diane Adams, one of my favorite people and an expert at creating amazing employee experiences. Then, a …more
Our penultimate Digital Customer-First Transformation System episode. Today we explore the Operations Model. It’s a nuts and bolts deep dive into the …more
One of the best ways to align on digital transformation, is to show real, strategic ROI for the organization. That’s what the …more
It’s hard to get where you need to be, if you don’t know where you are. The Digital Customer-First Transformation System maturity …more
It’s been said you can’t have happy customers if you don’t have happy employees. I tend to agree. Diane Adams, Chief Culture …more
We pick up this week where we left off last week, as we continue our overview of the Sprinklr Digital Customer-First Transformation …more
