Not one, but two breathing exercises to start your week. Then Neha and I look at the benefits — and potential challenges — of a post-pandemic world. Follow Neha at: https://www.instagram.com/thebreathyogi/ See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts
When it comes to customer experiences, oftentimes small is greater than big. In part 2 of our discussion with Tom Peters, we talk about the small changes that can have a big impact. Ultimately, it all comes down to execution, and the small courtesies that strike the deepest. Tom Peters …more
Renowned author and management expert Tom Peters joins me for a two-part series on customer experience execution, the value of human connections, and the little things that can make a big difference. Today Tom and I talk about corporate amnesia, good (and not so good) customer experiences, and two-cent candy. …more
Well, the week’s already half over. But that doesn’t mean we can’t enjoy our regular session with Neha, the Breath Yogi. And as consolation for being a tad late, we’ll leave you with not one… but two breathing exercises. Plus, a discussion about time dilation, support networks, and the value …more
Neha is back, with encouragement and inspiration to help you start the week right. First, some quick breathing exercises. Then we delve into the benefits of a wellness coach, and the neuroscience behind change management. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts
There’s never been a better time to be a marketer. We’re experiencing the merging of mass reach with 1:1 engagement to create an unprecedented mass 1:1 capability that’s like nothing we’ve ever seen before. In this special episode from the Mediaweek Virtual Summit, I’ll step you through the Mass 1:1 …more
May is Mental Health Awareness Month. So, for the next four Mondays, Neha (aka, the Breath Yogi) will join me for a check in on our mental health. We’ll start with insights and encouragement to help you get through another week, and finish off with some breathing exercises (of course). …more
Weekly inspiration, a galactic celebration, and a familiar story about absurd CX processes. Episode #124: Monday Morning Inspiration, with Neha SaxenaNeha is back, and we have two flavors of inspiration for you today. First, an inspiring story to start the week. Then an inspirational breathing exercise to spur your creativity …more
Great CXM relies on technology (thank you, Sprinklr), people, and processes. And too often, stellar technology and people get tripped up by inane, pointless, outdated processes that frustrate your customers and your employees. Today we take a trip down the rabbit hole, where nothing is what it is, because everything …more
On this most galactic of holidays, we celebrate a company who has fully incorporated the May 4th ethos: LEGO. Look at their site today and you’ll see prominent May 4th branding and special Star Wars deals. The force is strong with them, but it wasn’t always this way. In the …more
Neha is back, and we have two flavors of inspiration for you today. First, an inspiring story to start the week. Then …more
Episode #121: Managing Through a Crisis, with Neha SaxenaIndia is currently struggling with a serious COVID outbreak. Sprinklr has offices and employees …more
Is there really any such thing as B2B selling? We’re never selling to a business; we’re selling to a business person. And …more
We all have dreams. Things we want to do, goals we want to accomplish, places we want to visit. Often, we realize …more
India is currently struggling with a serious COVID outbreak. Sprinklr has offices and employees located throughout India, so this issue is hitting …more
Episode #118: Monday Mornings with the Breath YogiWhy do we get off course so easily? And what are some strategies we can …more
For years, marketers have been using personas, those fictional representations of supposedly real people that help you target your marketing messages. The …more
As marketers, we’re torn between… let’s call it the brain and the body. The brain is all the data, knowledge, and information …more
Why do we get off course so easily? And what are some strategies we can use to get back on course? On …more
Episode #114: How to Manage Your Stress, with Neha SaxenyIt’s Stress Awareness Month, and the Breath Yogi is here to help. Neha …more
I love buttermilk. Like, really love it. Possibly way more than is culturally appropriate. Today I open up the marketing fridge, pull …more
Organizational silos hurt your business, and disrupt your customer experience. Ryan Bonnici, CMO at Whereby, talks with me about how crystal clear …more
Growth is top of mind for every business. Fortunately, modern channels can help drive that growth, in more ways than you can …more
It’s Stress Awareness Month, and the Breath Yogi is here to help. Neha highlights strategies to keep stress under control, and then …more
Breathing, communication, category design, and visionaries. It’s a star-studded guest extravaganza this week on the CXM Experience. Episode #110: Monday Mornings with …more
I’ve never met a CMO who isn’t resource constrained. Whether you’re a startup, or a Fortune 500 company, we’re all being asked …more
Smart brands are moving beyond social listening and are using modern channels to drive revenue growth. To that end, you need more …more
It’s Monday. That means it’s time to slow down and enjoy some breathing exercises with our very own Neha Saxena, the Breath …more
We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off with …more
Success in CXM requires people, process, and technology. You need people who embrace a customer-first mindset, and a culture that encourages it. …more
