If you’re the rare marketing professional, watching your IT budget grow, struggling to find ways to spend it all, congratulations. You can stop reading now. For the rest of us, Marketing IT cost savings are top of mind. Especially now as belts are tightened and priorities reevaluated. Getting the most …more
When I was leading the PR agency team for the ASPCA following Hurricane Katrina, we had a communications challenge. Most Americans saw what was happening in New Orleans online, on TV and in their newspapers, but only those in southeastern Louisiana could ever have known what that experience was like. …more
Maybe you never realized it existed in the first place, but I’m happy to report that the NASA worm logo is back in all its 1970 modernist glory. At least for a while. To fully appreciate why I’m so thrilled, a little logo history lesson is in order. So let’s …more
Before joining Sprinklr as CXMO, I was a customer. And eight years ago, as US CMO at Microsoft when I was reviewing more than 17 different social media management tools, Sprinklr was an easy decision. One of the key reasons? Security. It was obvious that the Sprinklr team put a …more
I’ve never made a secret of the fact that I’m a huge Mary Meeker fanboy. You should be too. Her insight and analysis is second to none, and her annual Internet Trends Report should be required reading for all marketers. Never have we needed her acumen more than now. Fortunately, …more
Bill Gates once said that “we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” I’d agree. But what about the next hundred? Thanks to French artist Jean-Marc Côté (and others), we have the beginnings of …more
The New Choluteca Bridge in Honduras was built to last. Completed in 1998, the designers of the bridge wanted to make sure it would survive the hurricanes that frequently battered the region. No sooner had they finished than Hurricane Mitch swept across Honduras, dumping up to 75 inches of rain …more
Tom Fishburne is the king of marketing humor. And while that’s a bit like being the richest person in Monopoly, it’s still something. (At least better than being the poorest person in Monopoly.) Monopoly comparisons aside, Marketoonist should be on your daily website bucket list. Tom is brilliant, and has …more
First things first. It’s not really social distancing. During the forced separations that nearly 90% of us are currently experiencing, the last thing we want to do is socially separate. Social non-distancing is more important than ever. Connections with my family, friends, and coworkers are about the only thing keeping …more
The customer experience (CX) has never been more important. To underscore that rather obvious statement, I’m going to point you to a recent McKinsey & Company article entitled: Adapting customer experience in the time of coronavirus. I’m also going out on a limb and calling this a mandatory read. Not …more
Business leaders must begin to plan how the coronavirus will permanently impact their organizations in the future.
As SARS-CoV-2 continues its rampage across the globe, businesses are hurting. Global markets have taken a hit. The U.S unemployment rate jumped …more
In my blog post from March 18 I promised to follow up with additional posts about how Sprinklr customers have embraced modern …more
I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies even in …more
Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their …more
The standard pitch for a buddy movie goes something like this: two mismatched protagonists come together to create a unique bond. Think …more
Humor in advertising can be extremely effective if it hits the right note at the right time. Of course, the inverse to this …more
Everyone has heard of G.I. Joe. Introduced by Hasbro in 1964, the movable fighting man was the original “action figure.” Not only …more
In December, 1978, Gourmet magazine published the heart-warming tale of Bud and Jean Ince. It’s a beautiful story but, sadly, online versions …more
I’m fully aware that any subjective analysis of music lyrics is fraught with danger. But hopefully we can all agree that there …more
“Good things come to those who wait,” said nobody while sitting on hold for 45 minutes randomly shouting “representative” at their phone …more
By Guest Blogger, Raoul Toi Over the past decade, the quality of campaigns across social media dramatically improved. Many brands took advantage …more
By Guest Blogger, Varalakshmi D How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with …more
In my previous post (The late great Marx Toys, Part II) I talked about how toys and toy advertising used to give …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
A little over a year ago I said “bye-bye” to both Microsoft and Seattle (previously) and started a new adventure at Sprinklr. …more
The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth …more
It’s that time of year — late Spring Internet prediction season. In the last flurry of big events before we head into …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
I’ll be speaking at Social Media Week in NYC tomorrow (Tuesday, April 30, 2019) and I’m looking forward to delivering a talk …more
