Copernican Shift

A Look Ahead at Possible Coronavirus Strategies

Full confession: I’ve been binge reading information surrounding the coronavirus and COVID-19. And while I’ve learned a lot, I’m now realizing that the more I read, the less I know. Case in point: New research from the Imperial College London highlights the complex interaction of virus transmission, reproductive numbers, herd …more

Here’s the Difference Between Coronavirus and COVID-19

The importance of clear and concise communication cannot be overstated. In today’s frantically connected society we’re already at risk of misinformation. During a crisis, like the current pandemic, accurate communication becomes even more critical. To say I’ve been reading a lot about coronavirus would make me a front runner for …more

How Grab is Using Modern Channels to Engage Customers

In my blog post from March 18 I promised to follow up with additional posts about how Sprinklr customers have embraced modern channels. True to my word, here’s a look at Grab, Southeast Asia’s largest mobile technology company. In 2018, Grab acquired Uber’s Southeast Asia business. They’ve continued to expand …more

Modern Marketing and the Coronavirus

I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies even in the midst of a global crisis. As a business manager, COVID-19 is almost certainly impacting your marketing, social media engagement, and customer care strategies. Many of you are …more

Thought-provoking Poetry for a Pandemic

Profound words from poet, Lynn Ungar. Worthy of reflection as we all slow down and reevaluate our life priorities. Thank you, Lynn. Pandemic What if you thought of itas the Jews consider the Sabbath—the most sacred of times?Cease from travel.Cease from buying and selling.Give up, just for now,on trying to …more

Coronavirus Open Research Dataset

One of the few silver linings during the COVID-19 situation has been the frequent examples of people pulling together in a time of crisis. Whether it’s quarantined Italian neighborhoods joining together in song from their balconies, or the rise of caremongering in Canada, it’s enough to make you completely forget …more

A Deep Dive Into the Impact of the Coronavirus

Stop what you’re doing and read the following article. Seriously. Whatever else you had planned for the next few minutes can wait. Tomas Pueyo’s fascinating, informative, science-based article will educate and enlighten — and likely save countless lives. You owe it to yourself, your coworkers, your employees, your constituents, and …more

Managing Brand Communication During COVID-19

Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their brand, and of brand communication. During a crisis, brand communication becomes even more important—so important that it is, quite possibly, a matter of life and death. Since the …more

It Takes Two

The standard pitch for a buddy movie goes something like this: two mismatched protagonists come together to create a unique bond. Think Butch and Sundance, Harold and Kumar, The Blues Brothers, or Romy and Michelle. In each film, the sum of the two together is far greater than the individual …more

¡That’s a Spicy Meatball!

Humor in advertising can be extremely effective if it hits the right note at the right time. Of course, the inverse to this statement is also true: humor can be risky if it misses the mark. It’s hard to get it right. It’s also hard hard to stand out in today’s …more