Feeling burned out? You’re certainly not alone. A recent Harvard Business Review study found that 89% of us said work life was getting worse, and 85% said their overall well-being had declined. But help is on the way. Today, in our regular Monday morning “Breath Yogi” series, Neha Saxena describes …more
We spanned the globe this week, from India to Australia (with a brief stop in Cincinnati along the way). We started slow (intentionally) on Monday with a guided breathing exercise led by our very own Neha Saxena (aka, the Breath Yogi). Really, the perfect way to start the week. Then …more
As marketers, we’re tasked with representing our customers. That’s why it’s important to consistently add value to the customer experience. Jodie Sangster, CMO for IBM Australia / New Zealand, steps us through this customer value obligation. Plus, we talk about data-driven marketing, discover a brilliant idea for breaking down organizational …more
A special treat today as we revisit one of our most popular episodes. And it’s popular for good reason. Conversational Commerce is set to become the “next big thing” — enabling shoppers and sellers to transact directly through chat or social media. It’s a way to meet your customers where …more
We’re talking about theater today. But not that kind of theater. Today’s episode is all about the theater we perform in our daily lives in order to feel better about ourselves and our decisions. We all do it. And, as marketers, it’s important that we understand why. See all Copernican …more
Procter & Gamble has been in business for more than 180 years. Clearly, they’re doing a lot of things right. And one of those things is their persuasive selling format. Every salesperson at P&G learns the technique. And they all use it. In today’s episode, I walk you through the …more
We talk a lot about experiences here. But “experience” transcends digital engagement. There are life experiences too, which is why we’re kicking off a regular Monday feature, just for you. Starting today, and for the foreseeable future, Neha Saxena, aka the Breath Yogi, will talk about the importance of breathing, …more
Every breath you take. We started the week with three episodes with Neha Saxena, also known as The Breath Yogi. Neha shared stories about her remarkable journey from India to the North Carolina, and taught us a little bit about the benefits of proper breathing. And the best part? Neha …more
My good friend and peer Carlos Dominguez (see The CXM Experience, Episode #41) has done something amazing. He has written a book. An entire book about a philosophy he calls TechNowism. For some reason, he has yet to publish it. But that won’t stop me from talking about it here, …more
We’re 100! In podcast episode years, anyway. Who would have guessed we’d be able to come up with a hundred customer experience topics? But we did it. Every. Single. Weekday. And, don’t worry, we’re just getting started. There’s so much more customer experience on the horizon. But to commemorate this …more
Today we wrap up our discussion with Neha Saxena as we talk about brain science and how to manage those triggers that …more
The hero’s journey is a classic story structure where a literary character overcomes conflict to reach stasis, and is transformed in the …more
Today we welcome Neha Saxena, aka, The Breath Yogi, as we launch a (semi) regular Monday feature on mindfulness. But before we …more
Monday was International Women’s Day, and we celebrated in style with a two-part interview with Sepi Saidi, founder and CEO at SEPI, …more
One of the greatest gifts management can give to a team is the gift of consistency. The team needs to know what …more
People love to receive. But they also love to give. When considering experiences, don’t think only about what you’re giving someone — …more
We kick off today’s episode with some well-deserved grammar corrections. Then it’s a trip to Walmart as I recount my COVID vaccination …more
If you’ve been listening to The CXM Experience podcasts, you’ll remember my recent episode about QAnon, and my bold prediction that Donald …more
Part 2 of our discussion with the amazing Sepi Saidi, founder and CEO at SEPI Inc. We pick up where we left …more
It’s International Women’s Day, which means it’s the perfect time for our two-part series with Sepi Saidi, visionary founder and CEO at …more
The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved …more
Self-interest has gotten a bad rap. It’s too often confused with “selfishness,” but they’re not really the same thing. Rational, aligned self-interest …more
Your community managers are a critical piece of your social media efforts; they’re the nexus between your customers and your brand. Today …more
Today we make an unscheduled stop at QAnon. But don’t worry, we’re only visiting. Just long enough to explore the psychology that …more
What does it mean to view your experience selling and experience marketing efforts through an industry lens? How can you redefine the …more
Will we ever fully return to live, in-person conferences when COVID is finally over? Sprinklr just wrapped up our annual sales conference …more
It’s “Mass 1:1 Marketing Week” on the CXM Experience. Four straight days where we explore this unique convergence of mass reach, with …more
Want to exceed your revenue goals? I thought so. Today we talk with Jon Hyman, cofounder and chief technology officer at Braze, …more
Now that you’ve discovered the billions of conversations, and used AI to classify them into something you can act on — it’s …more
Yesterday we learned how to discover the billions of conversations happening right now in modern channels. But then what? How can you …more
