Moderation is a virtue, so I’m told. But if you’re the type of person who devours an entire sleeve of Thin Mints in a single sitting, or fills up on free restaurant bread before the entree arrives, this post is for you. I recently presented an in-depth modern marketing overview …more
Up until now, there have been exactly three reasons to visit Nashville: great music, hot chicken, and buy-one-get-two-free cowboy boots. Well now there’s a fourth reason: The Sprinklr Digital Transformation Summit. My infatuation with Sprinklr is no secret. And, if you read this blog or watch any of my videos, …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. When we left off in Part 1, your intrepid CMO was regaling you with esoteric theories about MarTech complexity, driving revenue, and the evolution to a true customer-centric …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be true in a general, fake-Internet quote-y kind of way, it’s clear that the fake-Internet quoting Einstein didn’t work in a modern marketing department. Because, things are not staying …more
In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow and outperform in today’s competitive marketplace: Link During more than 50 analyst sessions, Sirius showcased their most recent, cutting-edge research and insights, introduced new models and frameworks. The …more
