A little smaller but just as passionate as ever That’s the first line on a recent email from Free to Be Kids, the Seattle-based clothing company that screen prints kid-positive messages on everything from dresses to baseball tees. Like you, my inbox has been overrun with Coronavirus-related emails. Brands who …more
Dining out is about more than the food. It’s the experience. That’s why the best restaurants in the world are known for their impeccable service and inviting ambiance (and it’s why Big Ed’s Bottomless Buffet is known only for its complimentary after-dinner heartburn tablets). As part of that experience, technology …more
If you’re working remotely you understand that everything about your work day has changed. Sure, there are the obvious differences: online meetings, no commutes, less travel. But other, less tangible differences lurk in the shadows. Things that we can’t quite put our finger on. That’s where Microsoft Workplace Analytics helps. …more
“Digital-led experiences will continue to grow in popularity once the coronavirus is quelled, and companies that act quickly…to help consumers navigate the pandemic safely and effectively will establish a strong advantage.” McKinsey . The coronavirus has disrupted pretty much every facet of our society, including customer care. If you’ve tried …more
Want to learn more about the power of social media? Join me and panelists from LinkedIn and TikTok as we debate the roll of social media during the current pandemic. It goes without saying that this is a timely and important issue. Presented by Dubai Internet City. Date: July 2 …more
“It’s such a groovy place to talk and maybe watch a show, down at the drive-in” The Beach Boys, 1964 Any boomer (and probably many Gen Xers), have enjoyed at least a few nights at the local drive-in. These suburban icons reached their peak popularity during the 1960s as an …more
When I moved to Seattle in 2006 to work at Microsoft Research, I was a stranger in a strange land. I knew nothing about the city (except what I had picked up from episodes of Frasier and Grey’s Anatomy). One of my first questions to my new team was “what’s …more
When I was leading the PR agency team for the ASPCA following Hurricane Katrina, we had a communications challenge. Most Americans saw what was happening in New Orleans online, on TV and in their newspapers, but only those in southeastern Louisiana could ever have known what that experience was like. …more
I’ve never made a secret of the fact that I’m a huge Mary Meeker fanboy. You should be too. Her insight and analysis is second to none, and her annual Internet Trends Report should be required reading for all marketers. Never have we needed her acumen more than now. Fortunately, …more
The New Choluteca Bridge in Honduras was built to last. Completed in 1998, the designers of the bridge wanted to make sure it would survive the hurricanes that frequently battered the region. No sooner had they finished than Hurricane Mitch swept across Honduras, dumping up to 75 inches of rain …more
Tom Fishburne is the king of marketing humor. And while that’s a bit like being the richest person in Monopoly, it’s still …more
I’ve recently been hearing and reading a lot about “the new normal,” or “the next normal.” Even as we’re struggling to adapt …more
First things first. It’s not really social distancing. During the forced separations that nearly 90% of us are currently experiencing, the last …more
The customer experience (CX) has never been more important. To underscore that rather obvious statement, I’m going to point you to a …more
As SARS-CoV-2 continues its rampage across the globe, businesses are hurting. Global markets have taken a hit. The U.S unemployment rate jumped …more
Five short weeks ago I was barely thinking about coronavirus. I’ve always been a diligent hand washer, but social distancing, personal protection …more
Full confession: I’ve been binge reading information surrounding the coronavirus and COVID-19. And while I’ve learned a lot, I’m now realizing that …more
The importance of clear and concise communication cannot be overstated. In today’s frantically connected society we’re already at risk of misinformation. During …more
One of the few silver linings during the COVID-19 situation has been the frequent examples of people pulling together in a time …more
Stop what you’re doing and read the following article. Seriously. Whatever else you had planned for the next few minutes can wait. …more
Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their …more
