Here’s today’s Leo: “I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.” — Leo Burnett And it’s also far easier to show great ads and examine what made them work than it is to create them. …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One of the most rewarding professional relationships of my career was with @AlisonTintle who is now Creative Director at VML Seattle. Alison is a fantastic CD — whip smart and …more
