Here’s today’s Leo: “Ideas alone enable a man to survive and flourish.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Were you writing copy as an ad manager or editing it? A: Oh, …more
Here’s today’s Leo: “A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of converting people than in ‘wowing‘ them.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more
Here’s today’s Leo: “‘Too-bigness‘ has set in when the hot pursuit of profits cuts corners on old-fashioned ethics.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Organizing facts? A: Organizing facts and finding …more
