In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?” Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it’s a brief …more
We talk a lot about experiences, but today is where the rubber meets the road. Literally. Continuing on our “Imagine” series, I look at a product that really hasn’t changed much in the last 70 years — tires. They’re among the most important safety features of our cars, and they’re …more
Episode #114: How to Manage Your Stress, with Neha SaxenyIt’s Stress Awareness Month, and the Breath Yogi is here to help. Neha highlights strategies to keep stress under control, and then guides us through some breathing and meditation exercises to calm your mind. Episode #115: The Art of the Possible, …more
If we’ve learned anything the past year, it’s that digital transformation is critical to an organization’s ongoing success. DT seems to be top of mind for most business people I talk too. The challenge is knowing how to start (or accelerate). Today, we’re starting a multi-part series on how to …more
The past year massively disrupted the way we work. So, what happens next? Is this the new normal? Do we go back to how it was before? Or a mixture of both? We talk about the future of work, and why the 2020s could be the dawn of a business …more
Prediction Week continues. Today it’s all about conversational commerce — a customer-led, AI-driven online experience that creates better sales engagement. Is this the future of commerce? Take a listen, and see what you think. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT Welcome to the CXM …more
With 2020 in the rearview mirror, it’s time to take a bold look forward. Let’s dust off the Magic 8 Ball and see what’s ahead of us for 2021. Today I look at Bitcoin and cryptocurrency. Is this a fad that will go the way of pet rocks and the …more
As the US election inches toward resolution, we take a look at political marketing, polling, focus groups, and why your B2B marketing absolutely must focus on value. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT All right, welcome to a special edition of the CXM Experience. …more
What does a 16th century mathematician have to do with modern marketing and customer experience? More than you might think. In today’s episode we look at Nicolaus Copernicus, and how shifting perspective can lead to new insights. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT Okay, …more
Who doesn’t want to be modern? After all, we’re driving Teslas, not Tuckers. We’re eating avocado toast, not Jello and tuna salads. We’re wearing… well, we’re not wearing this. We’ve moved on. Nostalgia is fun when you’re referring to fashion or food. But for a Modern CMO? Not so much. …more
Before joining Sprinklr as CXMO, I was a customer. And eight years ago, as US CMO at Microsoft when I was reviewing …more
Bill Gates once said that “we always overestimate the change that will occur in the next two years and underestimate the change …more
I had a ton of fun in on February 8th at the CTI (Commercial Theatre Institute) Marketing Conference. It was the first …more
I was doing some image searches on fashion and ran across this old favorite of mine … I hadn’t seen it in …more
I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many …more
Original article published on BizTech on 1/1/14. By using its cloud services and software tools internally, Microsoft energizes its sales force and shows …more
When we first started OpenCola Inc.., which was originally called “Steelbridge Inc.”, our first application was a distributed search tool called “My …more
Configure, Price, Quote (CPQ) solutions have been an important part of businesses since the 1990s, paving the way for a more streamlined …more
After I published my recent post about PROS AI being a digital Sherlock Holmes, I started to think about what Holmes and …more
In the hallowed halls of fiction, one character has become synonymous with brilliant detective work, profound insights, and the astounding ability to …more
As someone who’s worked in the tech industry for quite some time, I’ve seen technologies rise and fall, and I’ve seen them …more
In the world of business, understanding your pricing and rebate management is crucial. This critical balance is the lynchpin to unshackling your …more
I asked GPT-4 to write a long-form post about the history of the PROS platform in the style of John Caples, and …more
Picture this: a bustling virtual conference room, the energy palpable even through the screen. You’re here at the “Microsoft + PROS, ‘Tech …more
I’d like to share a one-of-a-kind opportunity that you’ll want to grab with both hands. Our upcoming event, Outperform with PROS, will …more
In the annals of advertising, the original 7-Up Uncola campaign stands as one of the most audacious and successful branding efforts. It …more
Today, I want to talk to you about one of the greatest minds in the history of advertising: Claude Hopkins. This man …more
Today, Star Wars fans around the world celebrate one of the most iconic movie franchises of all time. For decades, the Star …more
As the world becomes more complex and interconnected, the need for organizations to adapt and innovate has never been greater. And yet, …more
I’m fortunate to work in a company of geniuses. In fact, PROS has been at the forefront of AI and Machine Learning …more
