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Eating cereal can be more than just… eating cereal. For proof, look no further than Obo, makers of a bowl that transforms cereal from a meal to an experience. There’s a valuable lesson here — no matter how mundane your product or service, you absolutely must provide the best experience …more

We’re back with our continuing Modern Marketing Plan series. Today it’s all about analyst relations, a critical, yet often overlooked, part of your marketing plan. Drew Tambling, director of analyst and influencer relations at Sprinklr, steps through why it’s so important, how to get started, and explains why you should …more

Jordan Neuhauser, CMO at Trulli Audio, has a passion for music that is matched only by his passion for authentic customer engagement. In today’s episode Jordan and I talk about how Trulli Audio is listening to customers, and then — most importantly — reacting quickly and authentically, with personal engagement …more

Continuing our modern marketing plan series, we’re looking at the 3rd Moment of Truth — the immediate reaction of a customer actually trying your product or service. It’s the moment (or moments, for a complex product) that either keep your customer coming back for more, or see them heading for …more

In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?” Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it’s a brief …more

As marketers, we’re torn between… let’s call it the brain and the body. The brain is all the data, knowledge, and information we have access to. The body is the action — actually doing something with this data that improves the customer experience. Joshua Nafman, global director of digital & …more

Why do we get off course so easily? And what are some strategies we can use to get back on course? On our regular Monday Breath Yogi segment, Neha Saxena helps us to understand how to control our thoughts, so we can control our actions. Plus, a quick breathing exercise …more

We talk a lot about experiences here. But “experience” transcends digital engagement. There are life experiences too, which is why we’re kicking off a regular Monday feature, just for you. Starting today, and for the foreseeable future, Neha Saxena, aka the Breath Yogi, will talk about the importance of breathing, …more

Self-interest has gotten a bad rap. It’s too often confused with “selfishness,” but they’re not really the same thing. Rational, aligned self-interest can be a powerful factor in marketing and economics. Today we look at self-interest as it applies to the ongoing COVID vaccine rollout, and make some lifeboat analogies …more

There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The first step to building a true 1:1 marketing program is to discover what those billions of people are saying to you, about you, about your brand category, and about your competitors. See all Copernican …more