New York World

Here’s today’s Leo: “If you can’t make a good ad in Chicago, you can’t make one anywhere.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Yes, great stuff, wasn’t it? A: It was a …more

Here’s today’s Leo: “Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: They didn’t have much journalism in school? A: Oh, not …more