Here’s today’s Leo: “Agencies that create great advertising may become big agencies, but their goal remains the creation of great advertising.” — Leo Burnett One of my favorite brands is Maytag, mostly due to their maniacally commitment to their “Lonely Repairman” campaign, which has been going for *50 years* (since …more
Here’s today’s Leo: “We built our business not so much by getting accounts as building them.” — Leo Burnett I love this Leo — it really talks to the magic of a great agency which focuses on building businesses, not just acquiring and milking something which already exists. I’m afraid …more
Here’s today’s Leo: “I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.” — Leo Burnett And it’s also far easier to show great ads and examine what made them work than it is to create them. …more
Here’s today’s Leo: “A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo …more
