Here’s today’s Leo: “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” — Leo Burnett Today, Leo Burnett is still killin’ it — here’s an example of exceptional brilliance in stimulus-response advertising: And …more
Here’s today’s Leo: “I like to look on our own shop as a kind of barefoot agency which is mentally always trying to put itself into other people’s shoes — a working ranch rather than a dude ranch.” — Leo Burnett The greatest mistake I see from marketers and businesspeople — …more
Here’s today’s Leo: “In my opinion. there has been only one indispensable man in the history of the world. His name was Adam.” — Leo Burnett Ah yes, the ol’ “man came first” argument. I love how we love our legends — no matter how ridiculous or implausible. It’s so …more
Here’s today’s Leo: “Our business is ideas. They grow and flourish best in an atmosphere of congenial collaboration.” — Leo Burnett Here’s the current Leo Burnett Building at 35 West Wacker Drive on North Dearborn Street in the Chicago Loop — what a great edifice to the power of ideas! Continue to Day 45
Here’s this week’s TBT Leo: “The only creative conference worth a damn is one in which everybody in the room starts from the same base of fact, a consuming appetite for ideas no matter how wild they may first appear, and a humble respect for them.” — Leo Burnett From …more
