LaFayette Motors Company Archives

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 40

Here’s this week’s TBT Leo: “The only creative conference worth a damn is one in which everybody in the room starts from the same base of fact, a consuming appetite for ideas no matter how wild they may first appear, and a humble respect for them.” — Leo Burnett From …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 25

Here’s today’s Leo: “Let’s gear our advertising to sell our goods, but let’s recognize also that advertising has a broad social responsibility.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: When you went …more

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