Froot Loops Archives - Copernican Shift

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 56

Here’s today’s Leo: “We built our business not so much by getting accounts as building them.” — Leo Burnett I love this Leo — it really talks to the magic of a great agency which focuses on building businesses, not just acquiring and milking something which already exists. I’m afraid …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 35

Here’s this week’s Leo: “Growing pains sometimes may seem unbearable, but believe me they are nothing compared to the pain of shrinking or the pain of standing still.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more

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