100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 7
Here’s today’s Leo: “Fun without sell gets nowhere but sell without fun tends to become obnoxious.” — Leo Burnett Tony the Tiger debuted in 1951 as the mascot for Kellogg’s Frosted Flakes, and he has since become an icon for breakfast cereal that has spanned several generations. Burnett was using …more