Here’s this week’s TBT Leo: “The only creative conference worth a damn is one in which everybody in the room starts from the same base of fact, a consuming appetite for ideas no matter how wild they may first appear, and a humble respect for them.” — Leo Burnett From …more
Here’s today’s Leo: “‘Too-bigness‘ has set in when the hot pursuit of profits cuts corners on old-fashioned ethics.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Organizing facts? A: Organizing facts and finding …more
Here’s today’s Leo: “It is apparent that the company can’t be any better or bigger than the growth of the people in it.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: And from …more
Here’s today’s Leo: “I have learned that it pays to fight for concepts and causes that may appear unpopular at the moment, rather than following the course of quick and easy agreement.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer …more
