I’ve never made a secret of the fact that I’m a huge Mary Meeker fanboy. You should be too. Her insight and analysis is second to none, and her annual Internet Trends Report should be required reading for all marketers. Never have we needed her acumen more than now. Fortunately, …more
The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth your time to read the full report (333 slides, but gripping reading) and watch her presentation at Code Conference 2019 (30 minutes, rapid fire). Ms Meeker’s Report is …more
B2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we’re not doing enough to make the process easier. B2B marketing strategist Ardath Albee joins me with insights on what we can do to improve the buying process, close …more
We all say we’re customer centric, but are we really? Today’s episode is all about the customer, specifically the voice of the customer. We’ll look at how best to listen and engage, how to manage thousands of pieces of outbound content, and how omni-channel care can provide a unified view …more
I’ve said this before (and I’ll probably say it again), but there has never been a better time to be a marketer. In this MarketingProfs webinar, Valerie Witt and I explore the merging of mass reach with 1:1 engagement — a sea change that gives brands unprecedented marketing potential. You’ll …more
As we’ve moved from the static web to the conversation web, customer expectations have changed. Dramatically. The best way to understand modern customers is to understand the digital and analog evolution that created them. In today’s episode we’ll look at how the modern customer became a modern customer. And what …more
95% of consumers will tell someone else about a bad customer experience. That’s why delivering great customer experiences has become paramount. In this special CXM Experience episode I share my DMEXCO (The Digital Marketing Exposition & Conference) presentation that includes a look at how to truly delight your customers. See …more
You know you need to accelerate your digital transformation. You know you need to embrace modern channels in order to be able to connect with your customer and prospects. In episode #6 I gave you three steps for getting started. Here are three more to keep you going. See all …more
It’s that time of year — late Spring Internet prediction season. In the last flurry of big events before we head into the summer season, some of my favorite prognosticators share with us their vision of the future. Every year, Scott Galloway, an NYU professor and Kara Swisher’s Pivot co-host, …more
Really looking forward to speaking today at the Uberflip “The Content Experience” Conference in Toronto at the amazing Glenn Gould Studio in the CBC building: Link And for those of you who like to be extra prepared, I’ll be referring the Mary Meeker’s Internet Trends 2017 presentation from the Kleiner …more
