Here’s today’s Leo: “The grist for our mill is still words. Words as they put the sock and soul into the expression of ideas.” — Leo Burnett “Sock and Soul” … what a cool expression. What becomes pretty obvious when you study the Masters of the Advertising Craft is that …more
I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many fields, practitioners understand that knowing where you came from is a prerequisite for understanding where you’re heading. In marketing … not so much. If I’m describing you, then …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
In most industries, there are “three windows” on your device — your mail client; your Web browser; and your LOB app. Except for marketers — for years we have had to live in a patchwork world with multiple LOB apps and systems. Not anymore … at least, not for long. …more
