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RSS Copernican Shift by Grad Conn

  • Seismic, Not Incremental — Why Microsoft’s AI Reorg Matters & What Comes Next October 23, 2025
    Seismic, Not Incremental — Why Microsoft’s AI Reorg Matters & What Comes Next By Grad Conn, for the Copernican Shift community In January, Ars Technica published a sharp piece, “Amid a flurry of hype, Microsoft reorganizes entire dev team around AI.” It described how Microsoft is combining its developer division, ...more The post Seismic, Not […]
    Grad Conn
  • Death, Design, and Destiny: What Final Destination Teaches Us About Storytelling (and Advertising) October 22, 2025
    Predictability isn’t the enemy of engagement; poor structure is. Repetition isn’t laziness; it’s ritual. People talk a lot about storytelling in marketing. You’ll hear it in every strategy meeting, from every brand consultant, every creative director who once half-watched a TED Talk and came away with, “We need to tell ...more The post Death, Design, […]
    Grad Conn
  • Episode #193: The Magic of Sonic Branding June 15, 2022
    We’ve all heard them. Those iconic sounds that tell us our computer is starting, or you’re about to start bingeing Netflix. They’re sometimes subtle, sometimes more obvious, but always closely associated with a brand experience. Today we explore the power of sonic branding, with real examples and a brief diversion ...more The post Episode #193: […]
    Grad Conn
  • The Remarkable Life and Untimely Death of a Mad Man May 6, 2022
    Charles Wilson Conn (July 27, 1938 – April 29, 2022, aged 83) 4pm ET, Friday May 6, 2022 — my Dad died exactly a week ago. It’s time for me to share some thoughts. How do you summarize a life in a few hundred words? As his oldest son, I’m ...more The post The Remarkable […]
    Grad Conn
  • Episode #186: Welcome to The Copernican Shift Podcast March 29, 2022
    That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we haven’t changed the format. We’ll still feature some of the top marketing guests on the planet, and generally continue to challenge your perspectives about marketing, advertising, and digital channels.  I’ve talked ...more The post Episode #186: […]
    Grad Conn

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