Here’s today’s Leo: “In this business when you start putting the emphasis on counting money rather than getting out better ads and otherwise giving your clients better service, you soon learn that there is very little money to count.” — Leo Burnett Advertising is a business of putting the needs …more
Here’s this week’s TBT Leo: “The only creative conference worth a damn is one in which everybody in the room starts from the same base of fact, a consuming appetite for ideas no matter how wild they may first appear, and a humble respect for them.” — Leo Burnett From …more
Here’s this Sunday’s Leo: “Loss of humility can wreck our judgment. Smug complacency can put a roadblock in front of our progress.” — Leo BurnettWhen to Take My Name Off the Door — A speech Leo Burnett delivered to employees at the company’s annual breakfast meeting in 1967 (from “100 LEO’S — Wit …more
