Copernican Shift Series: Stop Selling Your Org Chart — A Copernican Shift in How B2B Buyers Buy
Part I: Author’s Intent + Chapter 1 (you are here) Part II: Chapter 2 — Why Funnels Fail (coming next) Part III: Chapter 3 — Discovery Is About Sense-Making, Not Awareness (coming after) ✶ ✶ ✶ Part I Author’s Intent (Preface) I am writing this book because something about modern …more