How to Make Your Advertising Make Money Archives

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 77

Here’s today’s Leo: “The grist for our mill is still words. Words as they put the sock and soul into the expression of ideas.” — Leo Burnett “Sock and Soul” … what a cool expression. What becomes pretty obvious when you study the Masters of the Advertising Craft is that …more

The Wonderful World of Marketing Episode 7: “Copernican Shifts in CPG — Consumer Packaged Goods”

In this episode of “The Wonderful World of Marketing” I spend time talking about how when selling to consumers the obvious approach isn’t always the right approach. Whenever you are working on an advertising campaign, the Copernican Shift you need to entertain is one that is focused on the higher order …more

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How to Make Your Advertising Make Money