
100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 13
Here’s today’s Leo: “Plan the sale when you plan the ad.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Was your Dad in the business? A: No, my Dad was at a dry goods …more