The 7 Habits of a Highly Successful Marriage OR … “Getting the Most from your Advertising Agency”
I recently did a talk for the Microsoft U.S. marketing team entitled “The 7 Habits of a Highly Successful Marriage OR … “Getting the Most from your Advertising Agency” (by Grad Conn, with apologies to the estate of Steven Covey). Here is a capsule version of the principles of working …more