Copernican Shift

Matching Perception to Reality since 1543

Twitter Vimeo LinkedIn

Show Navigation Hide Navigation

Home
Marketing
Advertising
Culture
- DeLorean DMC-12
- SciFi
- Space
- Toys
- Musicals
- Healthcare
The Copernican Shift Podcast
Top Posts
About

How could we ensure that this is how every Star Wars poster always appears?

Grad Conn December 7, 2015 Advertising, SciFi

Share this:

X
LinkedIn
Facebook

Related

Written by Grad Conn

5× Chief Marketing Officer, ex-P&G, ex-Microsoft | AI-Driven Marketing Leader | Builder of Human + Synthetic Teams | Category Creator | Brand Storyteller | Recognized Thought Leader — 1.2M+ words on the art & science of marketing on my blog & podcast

@GradConn Twitter

[fts_twitter twitter_name=gradconn tweets_count=6 cover_photo=no stats_bar=no show_retweets=no show_replies=no]

Copernican Shift by Grad Conn

Agent Accessibility: A Copernican Shift from Human-Centric to Agent-Centric Software January 12, 2026
TL;DR: Why the modern web is structurally unreadable to machines—and what that means for the future of accessibility. As software shifts from being human-operated to agent-executed, accessibility moves from perception to comprehension. The modern, JavaScript-heavy web breaks this model at the DOM level. Agent accessibility is not an add-on—it is ...more The post Agent Accessibility: […]
Grad Conn
A User Guide for Working With Me December 18, 2025
TL;DR (Executive Summary) Marketing is selling, at scale. If it is not driving adoption, revenue, or durable belief, it is not doing its job. I work in hypotheses. I prefer a point of view we can test, rather than a blank page we can admire. I run two tracks ...more The post A User […]
Grad Conn
THROWBACK THURSDAY (Thanksgiving Edition): Happy Franksgiving 2025! November 27, 2025
THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME Every few years I like to roll out this little bit on American Thanksgiving history. It’s a good reminder that politics in America have always been a messy affair because, well … democracy. It’s not a great system, but it’s ...more The post THROWBACK THURSDAY […]
Grad Conn
Seismic, Not Incremental — Why Microsoft’s AI Reorg Matters & What Comes Next October 23, 2025
Seismic, Not Incremental — Why Microsoft’s AI Reorg Matters & What Comes Next By Grad Conn, for the Copernican Shift community In January, Ars Technica published a sharp piece, “Amid a flurry of hype, Microsoft reorganizes entire dev team around AI.” It described how Microsoft is combining its developer division, ...more The post Seismic, Not […]
Grad Conn
Death, Design, and Destiny: What Final Destination Teaches Us About Storytelling (and Advertising) October 22, 2025
Predictability isn’t the enemy of engagement; poor structure is. Repetition isn’t laziness; it’s ritual. People talk a lot about storytelling in marketing. You’ll hear it in every strategy meeting, from every brand consultant, every creative director who once half-watched a TED Talk and came away with, “We need to tell ...more The post Death, Design, […]
Grad Conn

Copernican Shift Tag Cloud

100 Leo's Advertising AI Allison Watson Bill Bernbach Broadreach Chick Flick the Musical christmas Claude Hopkins CMO Copernican Shift Coronavirus COVID-19 Customer Experience Customer Experience Management CXM David Ogilvy Denis Higgins Digital Transformation Direct Marketing Fiji Franksgiving Holiday Inn Jolly Green Giant Leo Burnett Mad Men Marketing Marketing Automation MarTech McDonald's Microsoft Modern CMO Modern Marketing P&G Procter & Gamble Shark Studies Social Media Sprinklr Thanksgiving The Art of Writing Advertising ToyBots Trinity Conn William Bernbach Windows Apportals Wonderful World of Marketing

Previous Posts

Previous Posts

WordPress Links

Log in
Entries feed
Comments feed
WordPress.org

© 2026 Copernican Shift

Powered by Pinboard Theme by One Designs and WordPress