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RSS Copernican Shift by Grad Conn

  • AI Has a Marketing Problem. Here’s the Solution. May 26, 2026
     AI is getting booed at commencement ceremonies, which is a strange sentence to write and a useful one. Commencement speeches are usually designed to be politely endured. The speaker tells the graduates that the future is bright, the parents take too many pictures, and everyone tries not to think ...more The post AI Has […]
    Grad Conn
  • Building an Editing Culture: How to Write a P&G Reco in the AI Age May 26, 2026
    I tried to write this post with AI, which seems like the honest place to start because the post is about writing with AI, and because the first draft was terrible in exactly the way AI writing is often terrible. It was not incompetent. Incompetent would have been easier. It ...more The post Building an […]
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  • How to Write a Creative Brief in the AI Age May 13, 2026
    Why the periodic table of creative briefs matters more than ever — and how to turn an old discipline into the strategic core of a modern AI briefing system. I have wanted to write this essay for years, but I think I finally understand the reason for the timing. About ...more The post How to […]
    Grad Conn
  • The Next ServiceNow May Be an Orchestration Company May 6, 2026
    Every company eventually discovers that the work it depends on is not as neatly arranged as the org chart suggests. The work lives in handoffs: from one system to another, from one team to another, from a signal to a decision, from a decision to an action, from an action ...more The post The Next […]
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  • Main Street Does Not Need More Software. It Needs More Time. April 27, 2026
    A saloonkeeper built the cash register to recover missing money. AI can give small-business owners digital workers that recover missing time. Table of Contents James Ritty invented the cash register because his saloon could not tell him the truth Main Street looks small one customer at a time, but it ...more The post Main Street […]
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