I love cars. I love collecting them, restoring them, writing about them and – of course – driving them. So when J.D. Power asked me to present at their annual Automotive Marketing Roundtable, well, it was one of the easiest decisions I’ve made in a long time.
As part of the event I sat down with J.D. Power’s Geno Effler to talk about the rapid changes impacting our lives, how to thrive in this new economy, and how Microsoft re-invented itself to embrace the future of computing.
It also includes a robust and positive perspective on the great legacy of the much-maligned Steve Ballmer of whom I’m a big fan, and who doesn’t get enough credit for our device business; our cloud business; our profitability — and for managing the difficult transition to our new business model. Digital Transformation is VERY hard, and Steve ran a master class in how to teach an elephant to dance.
Buckle up and enjoy.
#nosilos #social #marketing #cxc #jdpower #vegas
I do not have any financial interest in any of the products or publications profiled on this site (except when I’m talking about my employer, who pays me a salary). In fact, if you look closely you’ll notice I’m not running any ads; not dropping any pixels; not putting affiliate code in any links; and I’m NOT cookie-ing visitors to the site (you’ll never get re-targeted after visiting copernicanshift.com). In fact, this blog is entirely non-commercial, and exists for the sole purpose of marketing education and my own twisted sense of amusement and fun. I don’t even track the number of visitors to the site – I have no idea of the scope or geography of readership. I write these posts because I love these topics, and the act of converting these thoughts into keystrokes helps me to tighten my own marketing theories and to memorialize those thoughts for my own future access. That’s it. Enjoy.