100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 82

Here’s today’s Leo:

I have learned to practice what I call ‘constructive dissatisfaction.’” — Leo Burnett

I certainly like “constructive dissatisfaction” better than “always be paranoid”, which has been the mantra of the tech industry since Andy Grove published “Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company“: Link

Today, I think that we as humans could express a lot of constructive dissatisfaction toward the behavior that 49% of the population exhibits to 51% of the population. John Scalzi of Whatever and SF writing fame has done a nice job of standing up for all humans (here’s a recent and classic post in his long-running battle with the manlies of SF: Link), and it was appalling to see the bullying that greeted the UN speech by Emma Watson on feminism, but awesome to see the word “feminism” finally being reclaimed by women.

Advertising has long been a collaborator in the shameful treatment of women … often under the guise of “we’re just reflecting society”. I believe we can be better than that — here’s a particularly challenging example of our behavior: