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Uniting Mount Marketing and Mount Sales + Additional Marketing Automation Resources

An important concept in Marketing Automation is the need to differentiate between “Marketing-driven Leads” and “Sales-driven Leads”. For Marketing-driven Leads, once they are qualified (MQLs — “Marketing Qualified Leads”) they must be “accepted” by Sales (SALs — “Sales Accepted Leads”) and from thereon Sales will qualify the lead and convert …more