Lead Nurture Archives - Copernican Shift

The Wonderful World of Marketing, Episode 28: The Modern Marketing Department

There’s a strange and wonderful room in the Salvador Dali Museum in Figueres, Catalonia, Spain (actually, they’re all strange, but this one is even more so). The room consists of a wooden floor, some unusual artwork hanging on the wall, a puffy red sofa, an oddly-curtained archway and a globular …more

The Modern Marketing Department — Managing from Acquisition to Churn

Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the industry-wide conversion to services sales (versus license sales). Marketing is changing faster than any profession today; and many marketing teams are adding new capabilities, such as marketing automation; …more

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