100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 90

Here’s today’s Leo:

I look for craftsmen in words and pictures who so completely understand good creative masonry and are so skilled in it, that when they lay a brick out of place they do it on purpose.” — Leo Burnett

This is a wonderful analogy — it’s similar to what you hear in songwriting, which is if you’re going to break the rules, “… break them brilliantly.” A great example of this would be the song The Rose from the movie of the same name (Link) where the hook and title of the song is right at the end, but the song is brilliant. Here’s a nice emotional version of the song from The Oprah Winfrey Show in 1995, sung by none other than Bette Midler. Enjoy.

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