The Wonderful World of Marketing, Episode 34: The Power of Marketing Data

If data is the lifeblood of an organization, then reporting is the arterial plaque that builds up from eating too much bacon. As if there is such a thing as too much bacon … I’m looking at you @AlisonTintle

The critical information that should be coursing through your company often ends up sluggishly flowing, or mostly stuck, or pooling in your extremities (where it causes shortness of breath and makes you miss your weekly squash game).

I’m a CMO, so I know how this feels. As an industry, we often have too many tools, too many systems — and too many reports. They usually don’t play well together, or they display inconsistent results … thereby often providing more angst than insight. As CMOs, we’re increasingly being asked to become revenue marketers, yet we don’t have access to the information we need to make this a reality — and if you don’t have the info, you don’t have control over the levers of influence to affect your topline. It’s enough to give you real heart problems.

The good news is that it doesn’t have to be this way. In this Wonderful World of Marketing episode, I’ll give you a behind-the-scenes peek at my marketing department, and show you how we’re able to see an end-to-end view of our customer data. I’ll even throw in a live Power BI demo for fun:

The results are revolutionary and they’ve changed the conversations we have with other Microsoft marketers and our sales teams. If you want to find out more, you can visit our Microsoft Enterprise site and read “How Microsoft marketers use the Modern Marketing Dashboard to make better decisions:” Link

This Folloze board also does a nice job of summarizing Modern Marketing Dashboard Solution components: Link

It’s like angioplasty for your data. And the best thing? You probably already own all the tools you need to make it happen. Put down the bacon, watch the video, and let me know what you think on Twitter @gradconn.

#marketing #powerbi #data