Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of business history? Say, the TV industry in the ’50s, aerospace in the ’60s, or — of course — the great Bedazzler revolution of the ’70s?
Well, if you’re in marketing I have good news for you—this is one of those times. We’re in the midst of a fundamental shift in marketing that’s changing the very fabric of our industry. In a good way. Decades from now you’ll annoy your children or grandchildren with “I was there when…” stories from the birth of Modern Marketing.
You’re living in a time when marketers are beginning to Vulcan-mind-meld the data-driven direct strategies from the first era of marketing, with the mass marketing tools of the second era of marketing, to create innovative tools, campaigns, and platforms that are mass—but measurable.
This brings enormous opportunity, but also brings non-trivial challenges for CMOs, marketers, and marketing departments. We’ll continue to unwrap this historical shift over the next few Wonderful World of Marketing episodes.
I firmly believe this is the most exciting time to be in marketing. Agree? Watch the video and let me know on Twitter @gradconn.