100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 41
Here’s today’s Leo:
“I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.” — Leo Burnett
There is an old saying in the agency business that “clients get the agency they deserve”. Here’s the multitude of ways that clients ruin the creative they get from their agency from the great AD, photographer, and illustrator Bo Zaunders:
