100 Weeks of Leo Burnett, the Midwestern Master of Mascots WEEK 39

Here’s this week’s Leo:

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” — Leo Burnett

Today’s Gallery is the famous “Youngsmobiles” campaign that Burnett unveiled in 1968. The copy is literally unbelievable … check out this opening paragraph for “Separates the men from the boys”:

There are boy-type cars. And there are man-type cars. And Toronado is all man, all the way. Its styling is bold, brawny, and massively male.

Suddenly, I want a Toronado: Link. I want to be “massively male”! The eco-irresponsible 455-cubic-inch “Rocket” V8 doesn’t sound too bad either…

#sexism #whatwerepeoplethinking?

Oldsmobile Toronado 1968 Oldsmobile 98 1968 Oldsmobile 88 1968 Oldsmobile Youngmobile Red 1968

Continue to Week 40